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Cruise · MMXXVI

The LongMediterraneanAfternoon.

A European maison for the resort set. Dressed between Saint-Tropez, Capri, and the Hamptons — drawn in our atelier, made by hand in Europe.

Paris · Milano · Como · New York

Manifesto

We do not make seasonal collections. We dress a life — a long lunch on a wooden boat, a tennis match before the heat, a dinner that begins after the sun has gone. The clothes are quiet. The hours are not.

— The House

Cruise 26 campaign
Cruise 26 · Cap-Ferrat

The Season

Photographed at the Hôtel du Cap, on a Thursday in June.

The Cruise 26 collection was photographed over four days on the Riviera — at the Hôtel du Cap-Eden-Roc, on a wooden Riva pulled from the boathouse, and at a small private terrace above Villefranche. No studios. No retouching of the light.

Photography · Pierre LavauxStyling · Inès Béart

The Designer

A house drawn by hand,
between Paris and Como.

Yummi Couture was founded on a small premise: that a woman dressing for the long summer deserves clothes drawn for her, not for an algorithm.

The Maison sketches every silhouette by hand in a studio above the Rue de Sèvres, cuts each pattern in our atelier outside Como, and finishes every signature piece by a small house of European seamstresses we have worked with for years.

We release two collections a year. We do not chase trends. We dress a life.

— Founded MMXXIV · Paris
The atelier

Craftsmanship

Four passes from sketch to finished garment.

Step I

The Sketch

Each season begins with hand-drawn croquis in the atelier — never a moodboard, never a screen.

Step II

The Toile

A first cut in unbleached cotton. Fitted, re-cut, fitted again, until the silhouette is exact.

Step III

The Cloth

We travel to the mill, choose the bolt, and reserve the run. Every fabric has a name and a maker.

Step IV

The Hand

Constructed by a small house of pattern-cutters and finishers in Europe. Hand-finished where the eye will land.

Materials

The cloth, by name.

We do not buy from a converter. We travel to the mill, choose the bolt, reserve the run. Every fabric in the Maison has a name, a maker, and a village on a small map of Europe.

Lake Como, Italy

Como Silk

Mulberry silk woven on heritage looms outside Como — soft, weighted, quietly luminous.

Biella, Piedmont

Biella Cashmere

Two-ply baby cashmere from the Biellese mills, brushed by hand for a feather hand-feel.

West Flanders

Belgian Linen

Long-fiber European flax, sun-dried and stone-washed for the perfect resort drape.

Northern Portugal

Cotton Velour

Our signature 380gsm cotton velour, woven exclusively for the Maison.

Cruise 26 · Lookbook

Twelve looks. One afternoon.

Look 01 — 12 · Shown in order of appearance
Look 01
Look 01
Look 02
Look 02
Look 03
Look 03
Look 04
Look 04
Look 05
Look 05
Look 06
Look 06
Look 07
Look 07
Look 08
Look 08
Look 09
Look 09
Look 10
Look 10
Look 11
Look 11
Look 12
Look 12

From the Maison

House signatures.

Three pieces drawn from the permanent collection. Made by hand in Europe, in small runs, on reserve.

Signature

The Velour Tracksuit

House signature in cotton velour, hand-finished seams, mother-of-pearl trim.

$695
Reserve →
Cruise 26

The Resort Dress

Silk-cotton blend in our Riviera cut. Drawn for the long Mediterranean afternoon.

$495
Reserve →
Court

The Tennis Club Polo

Performance pique, embroidered crest, designed with our Monte-Carlo court in mind.

$245
Reserve →
On the Riviera

A Life

Worn between
Saint-Tropez and the Hamptons.

Private Appointments

The Signature Atelier receives clients by appointment.

Made-to-order silhouettes drawn from the permanent collection. Two fittings, three to six weeks, hand-finished in our European atelier.