Cruise · MMXXVI
A European maison for the resort set. Dressed between Saint-Tropez, Capri, and the Hamptons — drawn in our atelier, made by hand in Europe.
Manifesto
We do not make seasonal collections. We dress a life — a long lunch on a wooden boat, a tennis match before the heat, a dinner that begins after the sun has gone. The clothes are quiet. The hours are not.
— The House
The Collections
Linen, cotton poplin, hand-rolled silk — built for sea air and salt wind.
Crisp whites, knife pleats, performance pique with the house crest.
Resort silhouettes drawn from a summer between Capri and Cap-Ferrat.
Soft-shouldered tailoring and column gowns for late, candlelit hours.
Couture pieces made by appointment in our European atelier.
The Season
The Cruise 26 collection was photographed over four days on the Riviera — at the Hôtel du Cap-Eden-Roc, on a wooden Riva pulled from the boathouse, and at a small private terrace above Villefranche. No studios. No retouching of the light.
The Designer
Yummi Couture was founded on a small premise: that a woman dressing for the long summer deserves clothes drawn for her, not for an algorithm.
The Maison sketches every silhouette by hand in a studio above the Rue de Sèvres, cuts each pattern in our atelier outside Como, and finishes every signature piece by a small house of European seamstresses we have worked with for years.
We release two collections a year. We do not chase trends. We dress a life.
Craftsmanship
Each season begins with hand-drawn croquis in the atelier — never a moodboard, never a screen.
A first cut in unbleached cotton. Fitted, re-cut, fitted again, until the silhouette is exact.
We travel to the mill, choose the bolt, and reserve the run. Every fabric has a name and a maker.
Constructed by a small house of pattern-cutters and finishers in Europe. Hand-finished where the eye will land.
Materials
We do not buy from a converter. We travel to the mill, choose the bolt, reserve the run. Every fabric in the Maison has a name, a maker, and a village on a small map of Europe.
Mulberry silk woven on heritage looms outside Como — soft, weighted, quietly luminous.
Two-ply baby cashmere from the Biellese mills, brushed by hand for a feather hand-feel.
Long-fiber European flax, sun-dried and stone-washed for the perfect resort drape.
Our signature 380gsm cotton velour, woven exclusively for the Maison.
Cruise 26 · Lookbook
From the Maison
Three pieces drawn from the permanent collection. Made by hand in Europe, in small runs, on reserve.
House signature in cotton velour, hand-finished seams, mother-of-pearl trim.
Silk-cotton blend in our Riviera cut. Drawn for the long Mediterranean afternoon.
Performance pique, embroidered crest, designed with our Monte-Carlo court in mind.
A Life
Private Appointments
Made-to-order silhouettes drawn from the permanent collection. Two fittings, three to six weeks, hand-finished in our European atelier.